SAP ALL SET TO ACQUIRE MARKETING COMPANY EMARSYS

Highlights

• This move has been made to capitalize on Emarsys' market presence and capability to engage more effectively and personally with the customers

• It will also help SAP create a new paradigm in the path of managing commerce digitally and it will also deliver hyperpersonalized, ominchannel engagements in real time

• Christian Klein, CEO of SAP said that adding the Emarsys customer engag....