NAVER AND KAKAO RIVALRY OVER LIVE-STREAMING SERVICES

Highlights –

• IT giants Naver and Kakao fight over the latest live-streaming e-commerce trend.
• Concept - Seller’s market their products via live-streaming video and engage with customers.
• Kakao kicked off its first live-streaming program by selling Fila running shoes.

Due to the pandemic and everyone at home, IT giants Naver and Kakao have jumped on the tren....