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Could retailers who are desperate for sales satisfy digital advertising?

Published On 20 Jan 2020 12:38 PM


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Digital advertisements hit a major threshold late last year and, according to eMarketer figures, surpassed conventional US advertising spending for the first time. The question is whether retailers can take advantage of this opportunity by creating their own media networks competing with digital heavyweights like Google, Facebook, and Amazon in particular.

Department stores are now on the road towards building major advertising firms....


Tags : Digital advertisement, Retailers, eMarket, Amazon, Digital Technology,
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