TikTok is used by Gen Z like Google, upending the established internet order

However, TikTok is quickly replacing well-established internet titans as the go-to source of information for the next generation of teenagers and young adults.

According to EMarketer, TikTok's sales are expected to triple to $12 billion this year, which is impressive for a 5-year-ol...

Could retailers who are desperate for sales satisfy digital advertising?

Digital advertisements hit a major threshold late last year and, according to eMarketer figures, surpassed conventional US advertising spending for the first time. The question is whether retailers can take advantage of this opportunity by creating their own media networks competing with digital ...