HIGHLIGHTS
- In the online shopping category of E-commerce, Amazon Online India was the biggest advertiser in 2020.
- Compared to 2019, ad volumes of online shopping (mostly Amazon) on TV grew by 5% in 2020.
As per a Television Audience Measurement (TAM) Advertisement Expenditure (AdEx) report, ad volumes of the online shopping category from e-commerce grew all over media (especially ....
Tags : Television Audience Measurement, TAM, Amazon Online India, advertising, ad expenditure,
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