Search result for advertising
Google's $168 billion in advertising revenue is at stake in a Supreme Court case
Google is being sued by the family of Nohemi Gonzalez, a 23-year-old US citizen who was among at least 130 people murdered in coordinated Islamic State attacks in Paris in November 2015. The family claims that Google's YouTube should be held accountable for automated suggestions of Islamic St...
Anand Mahindra's clever response to a Twitter user after he posted a photo of an ad that pleased him has gone viral.
Anand Mahindra rushed to Twitter to post a photo of an advertising that he dubbed "supeb." He even responded wittyly to one of the Twitter users who commented to his article.
Anand Mahindra tweeted a photo of an advertising.
He was blown away by the originality and d...
ADK advertising firm claims bid manipulation for Tokyo Olympic test events
A source close to the matter said Tuesday that ADK Holdings Inc, a major Japanese advertising agency, reported to the fair trade watchdog that it participated in bid rigging for the rights to organize test events for the Tokyo Olympics.
ADK came forward after Tokyo prosecutors recently ...
Facebook will provide more information regarding political advertising in the future
Meta, Facebook's parent company, has said that it will begin disclosing more information about how political advertising targetspeople.
Years of criticism have been levelled at social media firms for failing to be transparent about how campaigns, politicians, and special interest gr...
TikTok Warns Australian Political Parties to Stop Advertising on the Platform
Tiktok has sent a warning to political parties in Australia after it found that a marketing agency was offering 300 dollars to users for making videos that criticize the current Prime Minister Scott Morrison.
The social media platform wrote to them in November 2021 to warn them to stop ...
NETIZENS CRITICIZE MANY COMPANIES AFTER CHEIL INDIA FACES HEAT FOR IGNORING EMPLOYEE SAFETY
HIGHLIGHTS
- Many social media posts accused Cheil India for forcing employees to come to office despite widespread COVID-19 pandemic.
- Many people with started criticizing their employers for ignoring employees’ safety by not giving the option of ...
INMOBI OFFERING ACCESS TO IN-GAME ADVERTISING INVENTORY TO BRANDS
HIGHLIGHTS
- InMobi is offering access to in-game advertising inventory to brands.
- With ads that blend into the game environment, InMobi expects to enable brands to reach premium mobile users.
InMobi is going to offer brands in-game ad...
AMAZON ONLINE INDIA WAS BIGGEST E-SHOPPING ADVERTISER IN 2020
HIGHLIGHTS
- In the online shopping category of E-commerce, Amazon Online India was the biggest advertiser in 2020.
- Compared to 2019, ad volumes of online shopping (mostly Amazon) on TV grew by 5% in 2020.
As per a Television Audience ...
TELECOM ADVERTISING IN INDIA TO GROW AT 11 PERCENT BY 2023
HIGHLIGHTS
- Telecom advertising is likely to grow at 11% in India by 2023.
- India can be the fastest-growing market for telecom advertising.
Recovering from 8.7% decline in 2020, telecom advertising revenue is likely to grow at 11% in ...
Vivo Mobile India Spent 1133 Ten-Million On Advertising In FY20
HIGHLIGHTS
- Vivo Mobile India Spent Rs. 1133 Ten-Million on advertising In FY20.
- Business intelligence platform Tofler accessed financial data to reveal the widened Vivo's net loss.
Vivo's net loss widened to Rs 348.94 ten-mil...
UK’S ASA PULLS UP CRYPT EXCHANGE FOR INAPPROPRIATELY ADVERTISING ABOUT BTC INVESTMENT
Highlights:
• The crypto exchange targeted the vulnerable bracket of people who are pensioners
• Northamptonshire Telegraph has refused to print the ad further unless changes are made.
Coinfloor has been advertising...
UK’S ASA PULLS UP CRYPT EXCHANGE FOR INAPPROPRIATELY ADVERTISING ABOUT BTC INVESTMENT
Highlights:
• The crypto exchange targeted the vulnerable bracket of people who are pensioners
• Northamptonshire Telegraph has refused to print the ad further unless changes are made.
Coinfloor ha...
JAPAN’S DENTSU GROUP REPORTS NET LOSS OF $1.5 BILLION IN FISCAL 2020
Highlights –
- Japan’s Dentsu Group reports net loss of $1.5 billion in fiscal 2020.
- Due to the coronavirus pandemic, its advertising business slumped.
- In 2020, sales fell 10.4 percent to 939.24 billion yen.
- The company...
FMCG BRANDS TO REDUCE THEIR PROMOTIONS AT KUMBH MELA 2021
HIGHLIGHTS
- Many brands are reducing their promotions at Kumbh Mela 2021.
- This year attendees at the religious event are expected to be lesser compared to last year.
- According to media buyers' estimates, devotee footfall and media spends...
COM OLHO IS FIRST INDIAN COMPANY TO PATENT ADVERTISING FRAUD DETECTION
HIGHLIGHTS
- Com Olho is the first company in India that has patented Advertising Fraud detection.
- Advertising industry sees the advertising fraud as a serious concern as digital advertising is increasing nowadays.
One of the fastest-g...
BOMBAY HC BARS SEBAMED AD
HIGHLIGHTS
- Bombay High Court has banned a Sebamed Ad on TV.
- The ad compared Dove and Lux to detergent brand Rin.
Hindustan Unilever Ltd (HUL), a fast-moving consumer goods (FMCG) giant can have a sigh of relief. The Bombay High Court...
Global AI in Out-Of-Home (OOH) Advertising Market is expected to grow at CAGR 12.1% by 2028 due to increasing adoption of OOH on the retail sector, says Absolute Markets Insights
In the field of online ads, tech giants like Facebook and Google are leading the way. Yet they switch to out-of-home advertisements, buying billboard ads around the world, when they want to spread the word about their newest product or function. Any visual advertisement channel found outside the ...
Global Native Advertising Market is expected to Reach US$ 170.26 Bn by 2022 owing to Proliferation of Internet Accessibility Coupled with Increasing use of Technology-backed Innovative Solutions, says Absolute Markets Insights
Increase in the prevalence of social media and such other platforms is propelling the growth of global native advertising market. Proliferation of online shopping across nations has offered the native advertising market players with an opportunity to improve user engagement, reach new audiences a...
Global In-App Advertising Market is expected to Grow at CAGR 24.4% by 2027 owing to Widespread Smartphone Usage Coupled with Integration of Technologies like Artificial Intelligence and Machine Learning, says Absolute Markets Insights
Rising in app advertisement frauds across the globe is influencing the integration of technologies like artificial intelligence to increase the efficiency and enhance the ROI for real time mobile ad biding. In 2018, the mobile app advertisement experienced an increase in the fraud rate compared t...
TIKTOK PARTNERS WITH HTTPOOL ROMANIA
HIGHLIGHTS
- TikTok has forged a partnership with Httpool Romania.
- Httpool Romania has international experience in advertising campaigns on TikTok
Httpool Romania has added TikTok to its portfolio of partners. Given the extensive inter...