Customers movement towards healthy forces Pepsico to see its juice brands

With the increase of degrading health conditions at an alarming rate worldwide, the majority of the population has decided to take a step back and prefer healthy and natural food instead of the packaged, ready-to-go diet available in the market. The growing trend of healthy food for the past few ...

AUNT JEMIMA BRAND WILL HAVE A NEW LOOK AND IMAGE TO REFLECT RACIAL EQUALITY BY FALL

Highlights:

•        Aunt Jemima is  a syrup and pancake mix brand that has a racial history in its name and the image

•        Owned by Quaker Oats which is a subsidiary of Pepsico

ITC READY TO ACQUIRE SUNRISE FOODS

ITC Limited, previously known as Indian Tobacco Company Limited has announced that it is ready to acquire Sunrise Foods Pvt. Ltd (SFPL) a Kolkata-based spice maker in order to emerge as a prominent member in India’s fast-moving consumer goods (FMCG) market.
According to the statement...

WILIOT GETS FUNDING FOR INCORPORATING FASHION WITH TRACKING TECHNOLOGY

Highlights:

• Wiliot has received funding from several MNCs like PepsiCo, Samsung, Verizon, Amazon etc.
• The technology does not need batteries and instead charges via radio signals

$20 million was offered as funding to Wiliot by Verizo...

PepsiCo innovative campaigns and marketing initiatives

PepsiCo's multitude of brands in the ad world— from its flagship soda and Mountain Dew to snack labels like Lays, Cheetos and Fritos, and water brands like Aquafina, Lifewtr, and Bubly — unveil campaigns and marketing initiatives nearly every week.

If it seems like Pepsi...

Rags to Riches Story 19: Indra Nooyi

“Leadership is hard to define and good leadership even harder. But if you can get people to follow you to the ends of the earth, you are a great leader.”

Indra Nooyi is a pioneering figure among world’s most inspirational stories of women. Nooyi, an Indian Ame...

PepsiCo no longer serving Quaker breakfast drink

Recent reports revealed that the PepsiCo group will no longer be serving Quaker breakfast drink. This report followed its action of pulling the product in the UK. The decision came as a surprise for many. Quaker is a renowned group selling light breakfast items like oats and has gained huge popul...