PepsiCo innovative campaigns and marketing initiatives

PepsiCo's multitude of brands in the ad world— from its flagship soda and Mountain Dew to snack labels like Lays, Cheetos and Fritos, and water brands like Aquafina, Lifewtr, and Bubly — unveil campaigns and marketing initiatives nearly every week.

If it seems like PepsiCo is everywhere, that's because it is: as executives reported on their earnings call for Q3 2019, this year the company has boosted advertising a....