WOMEN’S FASHION: ST. JOHN SHOWS HOW TO ADAPT TO CHANGING TIMES

Highlights:

• The brand was launched in 1962 by owners Marie and Robert Gray from a very modest beginning
• The brand is currently under Chinese leadership of Joann Cheng

The luxury knitwear brand had primarily offered only rich and expensive knitwear apparels. The brand was known to spend tens of thousands of dollars annually on advertisements.

Majority of its advertisement....