Japan currently leads the world in camera manufacturing. The Canon brand cameras are sought after devices by aspiring, amateurs and experts alike. The Canon brand comes from very humble beginnings.
European brands like Leica and Hasselblad were the most popular companies after World War II. The devices produced by these companies were favored highly by both journalists and common men. The reason being that these devices were much smaller and lighter as compared to other cameras available in the market. The only drawback was that these devices were quite expensive because of the high-quality photos they produced.
Leica has continued to remain expensive till present. This provided opportunities to companies who could produce the similar device and its quality at a lower cost. The opportunity was properly exploited by the Japanese brand Canon. The company produced excellent first copies of Leica cameras. These devices were considered to be second grade. This was a blessing for people who were amateur photographers or those who wished to enter photojournalism. The most economical choice for such people was to buy the Japanese manufactured camera that was cheaper.
Canon tasted success only after they bought out camera’s with new features. The decision to step away from producing cheap Leica copies was taken in 1954. Canon VT, the first original Canon camera was manufactured in 1956. Gradually Canon overtook the European brands and established itself in the photography sector.
China has emerged as a strong contender in the photography industry. The origin of Chinese brands is quite similar to that of Canon. The popular brand Laowa also called Venus optics is a good example. The products manufactured by this company is of high quality. The brand is renowned for producing interesting and unique lenses. Laowa has deciphered that it will be difficult to compete with established companies in their specialization categories so decided to manufacture goods that will classified under separate category.
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