Trends of outdoor advertising that will be continued this year as well

One of the most traditional forms of advertising is out-of-home advertising. At present, it is standing at the phase of evolution which is mainly due to the proliferating technology, changing patterns of consumption, as well as, growing incidence of the organized retail sector.

It was reflected in the latest KPMG report that out-of-home advertising has got to witness nearly 11 percent compounded annual growth rate over the last 5 yea....