The IKEA Story in Japan: A Look Back with Heart

With multiple outlets across the country and a steady stream of loyal consumers who have trusted the brand since 2006, IKEA has successfully established itself in Japan. But it took IKEA two tries before it was successful in Japan. The company first sold its wares in Japan in 1974, but by 1986, it had to pull out due to its inability to keep up with demand and satisfy consumers. Twenty years passed before the Japanese market was ready for IKEA....