The sexiest part of marketing is ‘advertising’. It is the exclusive part of business management where the left and right brain both, thought and feeling, logic and magic, are used equally. This skill can be learned up to a point only. Only a limited number of people know it naturally as a skill. Most of those in the advertising agencies that have a natural flair, they often do not possess a strategic business perspective. If you ar....
Tags : TV, Hindustan Unilever,
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