RISING INPUT COST OF SOAPS LEADING TO PRICE HIKES

HIGHLIGHTS

• The input costs of many FMCGs especially soaps is increasing.
• Hence, the price of various soaps is increasing.

The top Fast Moving Consumer Goods (FMCG) companies in India have raised prices of many soap brands as palm oil...

UNILEVER APPEASES ONE AND ALL BY RECASTING BRAND-NAME FAIR AND LOVELY

• Consumer Goliath Unilever says it will restructure its bestselling skin lightening cream Fair and Lovely and drop the word "fair" from its brand-name.
• While the news has been invited by many, campaigners say the move doesn't actually travel the distance because in...

INDIAN RAILWAYS PARTNERS WITH COCA COLA, ITC FOR MEALS ON SHRAMIK SPECIAL TRAINS

Highlights

• Under the Corporate Social Responsibility (CSR) initiative, Coca Cola, HUL and ITC are providing water bottles and food packages to the passengers travelling on Shramik Special trains

• Hindustan Unilever has installed foot-operated sanitization kiosks a...

Advertising approach of Hindustan Unilever is a must-to-acquire skill

The sexiest part of marketing is ‘advertising’. It is the exclusive part of business management where the left and right brain both, thought and feeling, logic and magic, are used equally. This skill can be learned up to a point only. Only a limited number of people know it naturally ...