COSMETICS EXPORTS IN SOUTH KOREA ROSE BY 16 PERCENT IN 2020

Highlights –

• Cosmetics exports in South Korea rose by 16 percent in 2020.
• Demand for cosmetics grew from the United States and Asian countries.
• In 2020, the outbound shipments of cosmetics reached US$7.57 billion.
• In 2020, ...

EXPERTS DRIVE HOME MESSAGE TO BUILD-UP HALLYU INFRASTRUCTURE BACK HOME

• Despite the rising stature of hallyu, or the treat of Korean pop culture, across the world, consistent build-up back home has failed to catch up, hallyu experts said Thursday.
• In its favour, hallyu experts called for an immediate construction of a K-pop concert arena and hallyu...

LG ELECTRONICS INCORPORATES HALLYU CONTENT ON ITS SMART TV INCREASING VIEWERSHIP

• LG Electronics Inc. expressed Thursday that more content on the Korean Wave of most exciting culture can be watched on its smart TVs via its streaming service as the company tries to woo more consumers in major markets amid the pandemic-driven stay-at-home trend.
• LG Channels wi...

HALLYU DEPARTMENT LAUNCHED BY SOUTH KOREAN SPORTS & CULTURE MINISTRY

HIGHLIGHTS

• The Ministry of Culture, Sports and Tourism has launched Hallyu Department.
• For policymaking, the ministry is also planning another new department to be in charge of art, culture, sports and tourism-related data that could be useful.
...

SOUTH KOREAN GOVT. TO SUPPORT KOREAN CULTURAL CONTENT- ‘HALLYU’

Highlights –

• The Ministry of Culture, Sports, and Tourism to invest in Korean cultural content
• Investment for the promotion of the country’s culture for the global audience
• The country’s content industry saw profitable ex...

TOP 5 RISING BRANDS OF SOUTH KOREA YOU NEED TO KNOW

Highlights –

• Korean Fashion brands on rise
• Street Style and Contemporary Clothing
• Color Pop designs and prints

The Korean wave (Hallyu Wave) does not stop with just music and skincare, Korean fashion is also taking t...