The IKEA Story in Japan: A Look Back with Heart

Since opening its first shop in Japan in 2006, IKEA has become a household name there, with numerous locations and a steady stream of loyal consumers. The Japanese market was IKEA's second target after the country itself. The company first sold its wares in Japan in 1974, but by 1986, it had ...

A new collaboration to offer a promising skincare product in the Japanese Market

Highlights

• P&G (Procter & Gamble) Group and A.S. Watson Group co-create a Japan skincare brand Aio.
• The product is available in the physical and online stores of Watsons in the Greater China markets

Yvette Fan, Vice President...