The amount of money spent on Facebook ads by Labor and the Liberals reveals a lot about the election campaign's direction

Based on social media expenditure statistics and the actions of major party leaders, it appears that neither party seeking to form government in less than a week is willing to leave anything on the table.

And, if you're sick of the campaign already, the data suggests that you should...

U.S. Programmatic AdServer Market to Grow at a CAGR of 15.4% during 2021 - 2029

U.S. Programmatic AdServer Market Growth & Trends

The advancement in internet availability, coupled with the rise of affordable smart devices has increased the number of digitally literate individuals in the U.S. The growth in online users is providing additional op...

BAIDU INC. TO PRICE ITS SHARES $32.45 EACH AT HONG KONG SECONDARY LISTING

Highlights –

• Baidu Inc. to price its shares $32.45 each at Hong Kong secondary listing.
• Baidu reportedly will sell 95 million shares as part of the upcoming transaction.
• Baidu is reported to start trading its shares on the Hong Kong ...

ALPHABET INC'S GOOGLE WILL RESUME ACCEPTING POLITICAL ADS IN US

Highlights

• The Alphabet-owned company had paused taking political advertisements in January following the violence at US Capitol complex and in the run up to the presidential inauguration

• Facebook has declined to respond to a request for a comment on when the ban...

GERMANS SUPPORT FRENCH FIGHT AGAINST SEXIST ADS

HIGHLIGHTS

• For two years, Pépite Sexiste has been fighting against gender stereotypes in advertising industry.
• Now, it has decided to go international.
• Recently, it has launched its German subsidiary called Servus Sexismus.

GOOGLE ADVERTISING ADDS 2% TAX

HIGHLIGHTS

• Google Advertising has added a 2% Tax.
• The new tax is meant to get money to be used as budget for the new UK Digital Services Tax.
• The tax will be applicable from 1 NOV 2020.

Now advertisers on the Google UK pla...

NO US ELECTION ADS POST NOVEMBER 3 SAYS GOOGLE

Highlights

• Ads that spread fake news and information are growing each passing day hence social media companies are under tremendous pressure to stop them as it could influence the elections

• On the similar lines of Google, Facebook also made it clear that it would...

TO CURB POST-ELECTION MISINFORMATION, FACEBOOK PLANS TO HALT ITS POLITICAL AD SECTION

Highlights –

• To curb post-election misinformation, Facebook plans to halt its political ad section.
• Last year, Twitter had also banned political ads.
• Twitter in recent months has placed fact-checking and warning labels on tweets from...

How advertisers target customers with relevant ads

Advertisements are displayed which have a link with the content of a website for contextual targeting such as placing an ad for concert tickets on a music blog or an advertisement for hiking product on blog about hiking trails, and so on. This can be achieved by a crawler that scans the web and t...

Abu Dhabi gears up for the 2020 edition of Abu Dhabi Sustainability Week

The Abu Dhabi Sustainability Week (ADSW) returns to the capital for another year and will take place on 11 January. Since 2008, it has provided a platform for sustainable development. The program has further grown into events and initiatives, thus becoming a global catalyst and accelerating world...

France fines Google €150 million over obscure promoting statements

Publicizing is a showcasing correspondence that utilizes a transparently supported, non-individual message to advance or sell an item, administration or idea.465 Sponsors of publicizing are ordinarily organizations wishing to advance their items or administrations. Publicizing is separated from a...

Google has banned Political Ad

Google is the newest internet giant to reconsider its approach to political ads. The company is restricting the directing options for electronic ads to age, gender, and general location. US publicists will no longer be permitted to target based on political learnings or public voting records. For...

Google Claims Blockage Of Abortion Clinic Ads In Australia Was An Error

Google says it has rectified a slip-up that blocked advertisements for premature birth suppliers from showing up in query items in Australia. Premature birth facilities in Australia announced a noteworthy drop in rush-hour gridlock in the most recent week, as first detailed by the ABC, with cente...