Advertisements are displayed which have a link with the content of a website for contextual targeting such as placing an ad for concert tickets on a music blog or an advertisement for hiking product on blog about hiking trails, and so on. This can be achieved by a crawler that scans the web and then does categorization of pages on the basis of the context, as well as, semantics. When someone searching for a relevant content visits the page, th....
Tags : Advertisements, Ads, Real-time bidding,
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