MATE NAMED LARGEST SPONSOR OF SPORTS IN AUSTRALIA

Highlights:

• MATE has been named as the largest sponsor of sports in Australia
• The company MATE has also been offering the customers the opportunity for sending 15 dollars to the club of their choice

MATE, which is a telecommunication...

CONTRIBUTION FROM DOMESTIC SPONSORS TURNING TO BE NOT ENOUGH FOR TOKYO OLYMPICS

Highlights –

• Contribution from domestic sponsors turning to be not enough for Tokyo Olympics.
• Domestic Sponsors are said to have already contributed around $3.3 billion.
• Dentsu helped line up the sponsors and stands to profit with the...

UK: GAMBLING REVIEW OF GOVERNMENT COULD BAN SPORTS SPONSORSHIP

Highlights:

• The review of gambling in the United Kingdom could be banning the sports sponsorship in the United Kingdom
• The EFL has also been backing the vital betting sponsorships ahead of the review by the government of the United Kingdom

AUSTRALIA’S HUAWEI CALLED IT QUITS FOR SPONSORING RUGBY LEAGUE

HIGHLIGHTS

• Coronavirus has created problems for many Chinese businesses. Huawei is among those that have faced heat with much international organization cutting business ties in 5G wireless networks.

Australia too has joined the league citing t...

Sports associations, use machine learning technologies to boost profits from sponsorship

Over the last 10 months, over a dozen pro-sport organizations have been using Block Six technologies to boost sponsorship sales, as opposed to relying on antiquated metrics such as CPM.

Howie Long-Short: Sport sponsorship sellers naturally seek demographically aligned brand partners.