Sports associations, use machine learning technologies to boost profits from sponsorship

Over the last 10 months, over a dozen pro-sport organizations have been using Block Six technologies to boost sponsorship sales, as opposed to relying on antiquated metrics such as CPM.

Howie Long-Short: Sport sponsorship sellers naturally seek demographically aligned brand partners.

Grossman clarified that "Sports organizations have traditionally failed to turn brand metrics into sales metrics, but if[ the seller] can....