Shein, a merchant on the internet, launches a charm offensive in response to criticism

In its ten years in business, Shein has expanded rapidly thanks to its unbeatable prices and constantly rotating selection of new products. The online shop has garnered both supporters and detractors along the road. Its detractors have raised concerns about the company's ties to China, claime...

These trends that will have an impact on small businesses in 2023 should be watched closely.

The market is always shifting, so it's important for small businesses to be flexible. No time is better than the beginning of a new year to take stock of how your company can better serve its customers and stay ahead of the competition in the coming year. To assist you in this endeavor, we co...

As traditional marketing agencies see a decline in demand, big names are moving into the NFT space to maintain competitiveness.

By 2022, South Korea's NFT market is predicted to be worth $938.6 million, a 47.3% annual increase from 2017. Consistent expansion of the NFT market is anticipated over the projected period, with a CAGR of 33.8% from 2022-2028. The value of national expenditures on next-generation financial t...

OMCs plan to set up EV charging stations at petrol pumps

Indian Oil and BPCL, Oil marketing companies are planning to set-up e-vehicle charging infrastructure at existing fuel pumps. Both the companies are betting on electric vehicles, which is now a major section of the automobile sector in the country.

Highlights

Rajiv Aggarwal appointed as the Head of Public Policy by Facebook India

Highlights

•  Rajiv Aggarwal, has been appointed as the Director of Public Policy

•  Aggarwal comes in with 26 years of experience as an    Administrative Officer

Facebook has appointed Rajiv Aggarwal as the ne...

Global Mobile Marketing Platforms Market to Grow at Promising 14.7% CAGR

The mobile marketing platforms market will exhibit strong compound annual growth rate (CAGR) of 14.7% during the 2021-2029 period as the number of smartphone users continue to increase tremendously. According to a study, about 81% of Americans own a smartphone. The number continues to surge as th...

SOCIAL COMMERCE FASHION PLATFORM BROWZZIN LAUNCHED IN INDIA

HIGHLIGHTS

• A social Commerce platform for fashion called Browzzin has been launched in India
• Browzzin is going to invest US $ 5 million in India.
• Browzzin will feature over 12 million products worldwide or 3 million products for India in it...

FMCG BRANDS TO REDUCE THEIR PROMOTIONS AT KUMBH MELA 2021

HIGHLIGHTS

• Many brands are reducing their promotions at Kumbh Mela 2021.
• This year attendees at the religious event are expected to be lesser compared to last year.
• According to media buyers' estimates, devotee footfall and media spends...

Influencer Marketing Software Market is expected to grow at CAGR 10.61% by 2028 due to increasing demand for advance solutions like AI and NLP, says Absolute Markets Insights

Influencer marketing software allows companies to identify, employ and interact with social influencers. Influencer marketing platforms are used to identify and handle new and current brand supporters on a single forum. These products allow organizations to attract new influencers with built-in m...

STEPS TO BUILD AN INTERNET MARKETING BUSINESS

Highlights:

• Online marketing is a hot topic and a sure shot way to take your business to greater heights.
• You only need to Follow these important steps the way they have been laid out for you.
• Here are some important steps.

MOBILE MARKETING TRENDS 2020

Highlights

• Content shall be optimized for mobile usage
• Social media apps can introduce e-commerce options

With the growing importance of marketing for any business or service, marketers can introduce following trends for best results...

IOC READY TO SUPPLY OIL FOR BS-VI

Highlights:

• IOC has invested Rs. 17,000 crores to upgrade its refinery for BS-VI.
• Prices of the oil must be increased marginally from April 1, 2020.
• Oil marketing companies (OMCs) invested Rs. 35,000 crores to upgrade their refineries.
...

CONTENT MARKETING TRENDS 2020

Highlights

• Personalization brings connect at times
• Content shall add value   

Content marketing will observe following trends in 2020

Videos are trending. The increase in mobile use has further alleviated the tren...

GERMAN COSMETIC BRAND COSNATURE’S INDIAN MARKET TO BE HANDLED BY WHITE RIVERS MEDIA

Highlights:

• German Cosnature’s creative and social mandate to be handled by White Rivers Media
• The Media group will handle and shortlist the cosmetic company’s digital plans

The cosmetic brand is famous for its cruelty fr...

DIGITAL MARKETING TRENDS 2020

Highlights

• Voice searches are trending
• Social media platforms are the key

Digital marketing is evolving. It has observed continuous advancements to provide users and consumers a better digital experience. It is likely to observe the ...

For his foreign Artist Services department based in London, Warner Music has announced new dual leadership.

The new position of Head of Creative, Morgan Hughes and Russell Fogden are joining the merchandising arm of Bravado as Head of Commercial, Universal Music Group.

Hughes and Fogden will report to Emmy Lovell, EVP, WEA Europe at the Warner Music offices in London.

The US operati...

Appointment of former Spotify's Global Marketing Lead as Marketing Director at Twitch

Twitch, which is a live streaming platform has been joined by Matt Webster who is leading global marketer at SPOT. Matt will be the new Marketing Director of the firm.

According to the update from Matt’s LinkedIn profile, he has joined Twitch this month which is owned by Amazon.

Facebook marketing doesn't come out, but we could see a transition

It's no secret that in recent years Facebook has been under the proverbial microscope with growing questions about the protection of personal data of users, the quality and pertinence of the information on their site. Several businesses, as well as Mozilla, have expressed their disappointment...

Story ads are being used by Facebook's nearly 4 million advertisers

It was stated by an executive of Facebook on Tuesday that nearly four million of the social network's seven million advertisers are using its Story ad format across Instagram, Facebook, as well as, Messenger, which reflects a huge increase from the three million Story ad users reported by the...

Corporate travel trends for 2020

Corporate travel has evolved over time. Both the opportunities overseas and several corporate travelers has risen recently. It is important to take into consideration all the minimum required concerns associated with travel along with updating and advancing on a few fronts that ultimately make th...