HIGHLIGHTS
- Many brands are reducing their promotions at Kumbh Mela 2021.
- This year attendees at the religious event are expected to be lesser compared to last year.
- According to media buyers' estimates, devotee footfall and media spends are expected to come down to 50-60% of the previous pre-COVID edition of the event.
- The religious carnival is going to be held at Haridwar....
Tags : Kumbh Mela, FMCG, brands, advertising, marketing,
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