Why is brand advertisers are failing to keep up with the dynamic world

It is one of the most popular quotes in the history of advertising. More than a century ago, a statement was passed by John Wanamaker that 50 percent of the money that I spend on advertising gets wasted, I’m not aware which 50 percent.

235 people were surveyed by the Drum in alliance with Wistia, who are working in advertising (either for agencies or brands) for finding out if this statement still holds true at present or not. ....