The growth of Artificial Intelligence and blockchain is expected to fuel the adoption of online reputation management services in the coming years. Using AI, the companies can identify negative feedbacks from either employees or consumers with ease. Natural Language Processing (NLP) and machine learning helps the companies to identify negative feedback patterns at a faster pace. It has been observed that around 95% of the customers pay attention to online customer reviews before deciding on a product purchase. Around 93% of the consumers, on the other hand, read reviews of local businesses before deciding to obtain their services. Increasing investments towards adoption of advanced technologies showcases positive growth prospects for the North America online reputation management service market over the period of next eight years.
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The COVID-19 pandemic has impacted the operation of business around the globe. There has been a significant spike in the usage of social media, and consumers are increasingly expressing their concerns and feedback on these platforms to gain the attention of companies. In the U.S., for instance, around 45% of the individuals reported to have increased their time spent on social media, and were also participating in content exchange in this duration. Thus, the companies are taking additional precaution to ensure that the negative comments are minimized during the pandemic period, as there is a high probability that the comments reach a wider user base as compared to normal times, thereby affecting the company’s brand image. SEO optimization and negative feedback management services amongst others in the North America online reputation management service market showcases positive growth trajectory over the future years.
North America online reputation management service market accounted for US$ 301.50 Mn in 2020, and is expected to grow at a CAGR of 8.9% during the forecast years (2021-2029).
The detailed research study provides qualitative and quantitative analysis of North America online reputation management service market. The market has been analyzed from demand as well as supply side. The demand side analysis covers market revenue across regions and further across all the major countries. The supply side analysis covers the major market players and their regional presence and strategies. The geographical analysis done emphasizes on each of the major countries across North America.
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Key Findings of the Report:
- The continuous growth of the Internet services along with growing proliferation of smart devices has increase the need for online reputation management services in North America.
- Increasing prevalence of various social media channels among the end consumers has contributed towards the enhanced growth of North America online reputation management service market.
- The small and medium enterprises are anticipated to register highest growth rate over the forecast period. Increasing digital initiatives by these enterprises are anticipated to aid the segment’s growth.
- United States dominated the North America online reputation management service market in 2020. However, increasing investments initiatives in Canada, is estimated to lead the country’s growth over the forecast period.
- Some of the major players operating in the North America online reputation management service market are Argent Media, EZ Rankings, Digital Marketing Agency, Go Fish Digital, GADOOK, KLonsys, Marketing Blitz Inc., Reputation Management Consultants, Inc., Reputation Defence Network Inc., Reputation Rhino LLC, Reputation X, Reputation.ca Ltd., SEO Inc., Tarika Group, Inc., TechWyse Internet Marketing, WebiMax.com, Thrive Internet Marketing Agency, and WSI amongst others.
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North America Online Reputation Management Service Market:
- By Services
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- Reputation Building
- Reputation Monitoring and Repair
- Content Development & Promotion
- Search Engine Optimization (SEO)
- Social Network Analysis
- Review Management
- Negative Content Suppression
- Legal Services
- Others
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- By End User
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- Individuals
- Enterprises
- Small and Medium Enterprises
- Large Enterprises
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- By Country
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- U.S.
- Canada
- Mexico
- Rest of North America
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