LOCAL LANGUAGE MUSIC APPRECIATED GLOBALLY

Universal Music U.K. has today announced the launch of 0207 Def Jam, a new frontline label and the U.K. home of the iconic Def Jam Recordings label, which will be helmed by newly minted co-presidents, Ghanaian London-born twin brothers Alec and Alex Boateng.

Confusingly, the label will actually be called 0207 Def Jam, which takes the first part of its name and inspiration “from a telephone code in London as a nod to the music, culture and art the UK is famed for,” along with the legendary Def Jam label.