The growing awareness with regards to the capabilities and competencies of business intelligence (BI) tools across small and medium enterprises (SME) along with flexible and scalable pricing models offered by the vendors is driving the growth of U.S. sales and marketing BI tools for startup, middle-market (MM) and large enterprises (LE) market. For instance, Yellowfin International Pty Ltd offers flexible and customized plans for SMEs and LE, which enables them to seamlessly align the solutions with their specific go-to-market strategies.
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The prevalent scenario pertaining to distributed nature of business has spurred the need for effective monitoring and decision-making tools. Collaborative business intelligence tools, which denotes integration of business intelligence solutions with collaboration tools, enables stakeholders and subject matter experts across the sector to work collaboratively, thereby contributing towards effective decision-making. Collaboration within BI tools allows the users with access and visibility of data, ability to view and author a specific context, engage in general and report-centric discussions and undertake effective action while also taking ownership of the same. Sales and marketing divisions across enterprises are focusing on collaborative solutions to specifically define their strategies pertaining to resource allocation, sales team deployment, customer engagement and sales enablement. For instance, InetSoft Technology Corp.’ Collaborative BI tool is integrated with Style Intelligence feature, which allows users to share annotations and bookmarks directly through their dashboard. The increased need among organizations to obtain real-time insights on risks, selling models and efficiencies through BI tools and analytical technologies is anticipated to aid the growth of sales and marketing BI tools for startup, middle-market (MM) and large enterprises (LE) market in the region over the forecast period.
The rapid spread of Covid-19 pandemic have enforced organizations to adopt remote working culture. Organizations have extended work from home mandates for their employees till the end of 2021, to inhibit further spread of the virus. A substantial rise in the adoption of remote working tools have been observed across enterprises in the region. Collaborative BI tools is gaining traction across small and medium enterprises, which are increasingly relying on intuitive solutions to derive real-time insights and accelerate decision-making process. Multiple departments within organizations including product marketing, sales operations and product management amongst others are collaborating through these tools to merge data across the system to respond more efficiently to the business needs. Advanced analytics integrated within the BI platforms is enabling sales departments across enterprises to react promptly and determine more specifically the requirement of the consumers. Increasing reliance of enterprises towards collaborative BI tools for data navigation and seamless sharing of data through common platform across multiple users amidst the pandemic circumstances is expected to retain and further accelerate the growth of U.S. sales and marketing BI tools for startup, middle-market (MM) and large enterprises (LE) market over the period of next eight years.
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U.S. sales and marketing BI tools for startup, middle-market (MM) and large enterprises (LE) market was estimated to be US$ 1,422.9 Mn in 2019 and is expected to reach US$ 2,472.1 by 2028, growing at a CAGR of 8.3% during the forecast period (2020-2028). The study analyses the market in terms of revenue across all the major regions, which have been bifurcated into countries.
The detailed research study provides qualitative and quantitative analysis of U.S. sales and marketing BI tools for startup, middle-market (MM) and large enterprises (LE) market. The market has been analyzed from demand as well as supply side. The demand side analysis covers market revenue across regions and further across all the major countries. The supply side analysis covers the major market players and their regional presence and strategies. The geographical analysis done emphasizes on United States.
Key Findings of the Report:
- Solutions held the highest share in the U.S. sales and marketing BI tools for startup, middle-market (MM) and large enterprises (LE) market in 2019. The growing initiatives among the companies to transform data on cloud platforms is anticipated to fuel the growth for services, including technology integrations, training and consulting services amongst others, over the forecast period.
- Large enterprises held a significant share in the U.S. market. However, large-scale investments by middle-market (MM) enterprises to adopt analytical solutions for simplifying complex business operations is observed, which is promoting the segment’s growth in the region.
- Healthcare and pharmaceutical sector in the U.S. sales and marketing BI tools for startup, middle-market (MM) and large enterprises (LE) market is anticipated to grow at the highest growth rate over the forecast period. This is accredited to the presence of large international healthcare companies in the country along with their ability to spend more on marketing activities.
- The major players operating in the U.S. sales and marketing BI tools for startup, middle-market (MM) and large enterprises (LE) market are Chartio, Clear Analytics BI, ClicData LLC, Cyfe, Inc., Domo, Inc., Dundas Data Visualization, Inc., Google LLC, Infor, KlipFolio Inc., Microsoft, QlikTech International AB, Report Garden Inc., Salesforce.com, inc. + Tableau, Sisense Inc., Supermetrics, TIBCO Software Inc., Yellowfin International Pty Ltd and Zoho Corporation Pvt. Ltd amongst other market participants.
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U.S. Sales and Marketing BI Tools for Startup, Middle-Market (MM) and Large Enterprises (LE) Market:
- By Offerings
- Solutions
- Services
- By Organization Type
- Small and Medium Enterprises
- Large Enterprises
- By Industry
- Healthcare and Pharmaceutical
- Education and Training
- Banking, Financial Services and Insurance
- IT and Telecommunication
- Travel and Hospitality
- Transportation and Logistics
- Manufacturing
- Government
- Automotive
- Marketing and Advertising
- Media and Entertainment
- Retail and Consumer Goods
- Others
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