Numerous contemporary sectors, from music and film to fashion and beauty, have felt the extraordinary influence of Korean celebrities. As more and more foreign companies compete for endorsement deals with the biggest names in K-pop and K-drama, the rest of the world is beginning to take notice of the phenomenon that is Hallyu. Particularly sought after to front cosmetics ads are Korean heartthrobs, who are prized for their dashingly manly appe....
Tags : masculine Korean, fashion and beauty, K-pop and K-drama, Korean heartthrobs,
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