The rise of TikTok as an increasingly popular platform for younger audiences in social media has made it a hot destination for brands who are always trying to chase the eyeballs. Mae Karwowski, CEO of the influencer marketing firm Clearly, reports that at least 75% of the brands that meet her are interested in adding TikTok as an advertising space.
Just because marketers want to be there doesn't mean the TikTok, owned by ByteDanc....
Tags : TikTok, Laura Perez, ByteDance's communications director,
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