Social media ad budgets continue to grow at 'expense of print', up 20% in 2019

Social media advertising can see 20% in ad pay boost in 2019 to account for 13% of all world pay.
This will see social media overtake print ad pay the primary time, in line with Zenith Media’s Advertising Expenditure Forecasts. Pay on sites like Facebook, Twitter and Instagram can grow by 20% in 2019 to succeed in $84bn, whereas combined newspapers and magazine expenditure can fall 6% to $69bn.
Social (13% of spend) sits be....