Snapchat seems to win the new dynamic advertisement campaign over several early supporters

The advertisements are continuously updated directly to product catalogs and are targeting Snapchat users according to their past behavior. Just before the holiday season 2019, after years of beta-testing, Snapchat officially launched this ad offering.

Throughout their holidays in 2019, some ad buyers who have used dynamic ads to advertise their client's goods registered a few hits to Digiday, but have a lower rate of CPMs–....