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SM ENTERTAINMENT IMPRESSES IP AS MUSIC CONERSTONE AMIDST CONTACTLESS ERA TRAITS

Published On 27 Sep 2020 10:58 AM

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Korean entertainment goliath S.M. Entertainment is undergoing transformation to adapt to the contactless era while utilizing its intellectual properties (IP).
“Like how Disney radically transformed into an IP empire, K-pop will overcome this (pandemic) situation and become a musical genre that forms an IP empire in the music industry,” said S.M. Entertainment co-CEO Lee Sung-soo on Friday in his speech at MU: CON....

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Tags : Intellectual Property (IP), K-POP, Disney, COVID-19, SM Entertainment, SUPER M, Beyond Live ,

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