Samsung India will re-enters the market of mass air conditioners with aggressive pricing

Recent reports came up to reveal that the multinational firm will re-enter mass air conditioners during the upcoming year, in India. The plan is to make a comeback with an9 aggressive pricing strategy. The decision was taken for regaining the lost market share. The firm suffered losses after exiting products such as fixed speed split ACs and window, in order to focus only on premium AC segment.

Currently, the firm is only selling out....