Rural growth drops to 5% below urban for the first time in 7 years

Based on a Nielsen’s report, the decline in rural market growth to 5% in Q3 of 2019 has contributed to 60% to the FMCG industry slowdown when compared to the 20% growth from the corresponding quarter of the previous year.

Within a year’s time, the FMCG growth dropped to a quarter in comparison to Q3 in 2018. Furthermore, the report also determines the rural growth was reduced to that of the urban growth, according to Suni....