Rise in FMCG sales as online platforms flourish

A study on the purchase behavior of 50,000 consumers by Kantar, a research, data, and insight consultancy firm, has thrown up some interesting insights into consumer spending. More importantly, it shows that online sales of fast-moving consumer goods (FMCG) and groceries are increasing compared with the brick-and-mortar retail sellers or even your neighboring Kirana shop.

According to the Kantar survey, the av....