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Rise in FMCG sales as online platforms flourish

Published On 11 Oct 2019 11:21 AM


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A study on the purchase behavior of 50,000 consumers by Kantar, a research, data, and insight consultancy firm, has thrown up some interesting insights into consumer spending. More importantly, it shows that online sales of fast-moving consumer goods (FMCG) and groceries are increasing compared with the brick-and-mortar retail sellers or even your neighboring Kirana shop.

According to the Kantar survey, the av....


Tags : Product, Food, Beverage, Grocery, Europe,
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