Retail use cases come into focus as virtual and augmented reality increases

Look not now, but in the retail world, virtual reality and augmented reality are beginning to make greater gains. These are still early days but developments are coming together— and aspirations are increasing, not only due to the advancement of AR and VR technologies but also to the coming launches of 5 G mobile network ecosystems.

Research at PYMNTS helps to illustrate some of those recent developments. For e....