- The digitization of retail here has been forcing more and more people to shop online.
- At first, people were uncomfortable with internet shopping because they were much scared of paying for the product and receiving it after a week and at times not receiving it at all.
People also were not familiar with the idea of selecting the desired color and and size by just looking at the images supplied....
Tags : Live Commerce, Kakao, Naver, Coupang, Shinsegae, Lotte Shopping, digitization, real-time video streaming,
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