Plus Size Joins Mainstream Fashion

Body positivity and inclusivity have boosted the plus size to mainstream fashion. It is now the fastest growing segment for online retailers. Women are becoming more confident about the size and shape of their bodies. Conventional companies like Bestseller have also added plus-sized collections recently.

Nico Jonker, brand manager for Danish brand Zhenzi says, “As younger consumers are becoming taller, plus size fashion is also....