KUMAMOTO PREFECTURE’S MASCOT CHARACTER SALES SOARED BY $1.62 BILLION

Highlights –

• Kumamoto prefecture’s mascot character sales soared by $1.62 billion.
• Sales of Kumamon character’s related hygiene products such as masks and face shields were high.
• Sales in 2020 were up 7.6% from the previous year.
• Illustrations of Kumamon can be used free of charge for products distributed in Japan.

Japan’s Kumamoto Pre....