Is Google about to end Chrome cookies? How will advertisers deal with this?

Google is receiving criticism from advertising agencies, as well as, marketers who are represented by leading trade groups due to the announcement made by the search giant this week that it will be ending 3rd party cookie support in its Google Chrome browser within the next two years.

Due to this change, part of the economic infrastructure of the web will be disrupted and there are chances that it would be choking off the commercial ....