Insurance scene of India will be revolutionized by a new campaign

The Life Insurance Council of India has decided to launch a massive media campaign to provide the necessary push to the industry. The media campaign will be topped with the slogan of Sabse Pehle Life Insurance (first thing is life insurance) and the unique thing about the campaign is that it will be a joint campaign with all 24 Indian life insurance companies pitching in.

Despite the invaluable benefits of life insurance that provide....