IKEA INDIA TARGETS 12 PERCENT OF RETAIL SALES IN KIDS' PRODUCTS

HIGHLIGHTS

• IKEA India has set the target to achieve 12% of retail sales in kids' products.
• Currently IKEA sources only cotton-based soft toys from India.
• IKEA is also exploring ideas to expand in some other toy categories such as wooden toys.

Having a range of over 1,000 products as part of its children's range, Swedish furniture major Ingvar Kamprad Elmtaryd Ag....