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IKEA INDIA TARGETS 12 PERCENT OF RETAIL SALES IN KIDS' PRODUCTS

Published On 04 Mar 2021 07:43 AM


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HIGHLIGHTS

  • IKEA India has set the target to achieve 12% of retail sales in kids' products.
  • Currently IKEA sources only cotton-based soft toys from India.
  • IKEA is also exploring ideas to expand in some other toy categories such as wooden toys.

Having a range of over 1,000 products as part of its children's range, Swedish furniture major Ingvar Kamprad Elmtaryd Ag....


Tags : Ingvar Kamprad Elmtaryd Agunnaryd, IKEA, toys,
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