IFA PARED DOWN EVENT EXULTS IN HYBRID FORMAT PREMIERING TECH BESTSELLERS

• IFA, the grandiose consumer electronics trade show in Europe, kicked off Thursday through a plethora of channels tripping in both the real and virtual worlds for the first time since its inception in 1924.
• In Berlin, a shorter format of the annual trade show is playing out at Messe Berlin for a three-day run, riding on wave of 1,000 visitors to enter the physical exhibition each day.

IFA is unarguab....