Booking on Online Travel agents (OTA’s) platform such as MakeMyTrip, Expedia and Booking.com, has become important sources of booking for independent hotels.
Many of the OTA’, especially Expedia and Booking, has expanded by depending on Google to get new customers acquisition and bookings.
OTA’s create demand on their websites with use of Search Engine Optimization (SEO) and Pay Per Click (PPC) advertising....
Tags : Google, Advertisement, OTA, Booking, Expedia,
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