The growth in cases of various diseases related to key organs and systems in the body has alerted various healthcare and governmental organizations across the world to encourage their population in leading a healthy lifestyle. The major factors in healthy lifestyle include following a balanced diet, undertaking dedicated physical training and workouts along with taking proper health checkups to look for any causes for concerns. In addition to this, taking advice from medical professionals regarding their diet and immunity have also become key processes in maintaining one’s health. Sports are observed to be a major proponent for exhibiting a healthy lifestyle among various age groups. People are seen to indulge into team and individual sports activities in order to strengthen and improve their health. These initiatives have been influential for the healthcare sector which is targeting consumers for fitness and nutrition products along with dedicated services for the same. The concept of sports nutrition has been observed to be growing in terms of relevance over the years due to these factors and the steady pipeline of products launched and in development across various Sports Nutrition Market participants.
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Sports nutrition has been a vital sector that has helped in improving and maintaining the health of people across the world. Products provided under the Sports Nutrition Market include food, drinks, and supplements. Nutrition rich food products have been developed on a large scale by market participants and have been marketed to various age groups and gender groups. The companies have utilized different raw materials for these nutrition rich products including fruits, vegetables, meat, liquids, and blends of these materials in order to create an optimal product for the consumer. Nutritional drinks provided in the Sports Nutrition Market are designed with specific applications and hence, dedicated ingredients which help in optimizing nutritional value for these applications across various user groups. For instance, Abbott Nutrition offers a high protein shake for sports enthusiasts. The products are either provided in the concentrated form or in addition to water bases. The aforementioned product provides around 30g of protein, which is around 60% of the daily requirement for adults. Supplements are products developed by market participants that help in increasing nutritional content in the user’s body through additional product bases such as tablets, powders and liquids. The applications of nutritional supplements are observed to be more pinpointed as compared to other products which are targeting comprehensive nutrition groups for the patient/user. This factor has led supplements to emerge as a key choice among users in the sports nutrition market. The rapid shift in lifestyle of the consumers from sedentary towards a healthy lifestyle is expected to help in increasing the demand for sports nutrition offerings on the regional and global scale.
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The products in the sports nutrition market are distributed through various channels in order to reach a wider customer base. The online channel for product distribution has been observed to be growing owing to improved capabilities for international product shipping and easier access through websites and dedicated mobile applications for users. In addition to this, the recent outbreak of the novel coronavirus (COVID-19) had led to stricter restrictions on travel for numerous users along with limitations of various offline stores for procurement of market offerings. Companies in the market witnessed an upsurge in the sales of nutrition supplements through the online mode by over 60% in the recent year. These factors have encouraged market participants to focus more on the online channel for distributing the products in the market and thereby, reaching various users on the domestic and international scale.
The onset of the pandemic has led to numerous cases across various countries. The disease has led to damages in the respiratory system of the patients. Healthcare organizations and research facilities have identified the strengthening of immunity levels among people as a major factor in limiting the effects of the disease. This has led companies in the healthcare sector to focus on the production of solutions which help in improving immunity and nutritional content of the end users. For instance, in September 2020, MuscleBlaze, an India-based sports nutrition brand, introduced an immunity whey protein powder, Biozyme Immunity Whey, enhanced with an ayurvedic herb, ashwagandha to cater to the changing consumption pattern of individuals amidst the coronavirus outbreak. Also, the suggestion of leading a healthier lifestyle has led the general population to look towards alternatives in the way they undertake their workouts, and their diet among others. These conditions are expected to aid the growth of sports nutrition market products on the global scale.
The detailed research study provides qualitative and quantitative analysis of the global sports nutrition market. The sports nutrition market has been analyzed from demand as well as supply side. The demand side analysis covers market revenue across regions and further across all the major countries. The supply side analysis covers the major market players and their regional and global presence and strategies. The geographical analysis done emphasizes on each of the major countries across North America, Europe, Asia Pacific, Middle East & Africa and Latin America
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Global Sports Nutrition Market
- By Product Type:
- Food
- Drinks
- Supplements
- By Distribution Channels:
- Supermarkets
- Hypermarkets
- Pharmacies
- Health Stores
- Online Channel
- Convenience Stores
- By Region:
- North America
- U.S.
- Canada
- Mexico
- Rest of North America
- Europe
- France
- The UK
- Spain
- Germany
- Italy
- Nordic Countries
- Denmark
- Finland
- Iceland
- Sweden
- Norway
- Benelux Union
- Belgium
- The Netherlands
- Luxembourg
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- New Zealand
- Australia
- South Korea
- Southeast Asia
- Indonesia
- Thailand
- Malaysia
- Singapore
- Rest of Southeast Asia
- Rest of Asia Pacific
- Middle East & Africa
- Saudi Arabia
- UAE
- Egypt
- Kuwait
- South Africa
- Rest of Middle East & Africa
- Latin America
- Brazil
- Argentina
- Rest of Latin America
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