Public relations (PR) are a set of activities which are undertaken for promoting the brand reputation and image of the businesses or organizations. Brand reputation management is a critical aspect of the functioning of a business, since the audience require added trust before the purchase of a product or service. Public relation tools helps in management of PR activities, and reporting of campaign outcomes is also facilitated through the use of PR tools. The rising demand for increasing product publicity through effective public campaigns is leading to the growth of the global public relations tools market.
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The COVID-19 pandemic is expected to have a positive impact on the global public relations tools market. The added focus on digital marketing and online brand management during the pandemic amongst organizations of all sizes is expected to influence the adoption of public relations tools in the coming years. The companies are extensively focusing on widening their reach through online digital campaigns in international markets, wherein PR tools are being increasingly deployed for campaign management. Moreover, the public relations tools market participants are introducing specialized packages, which are enabling the companies to enhance their reputation, and thus gain more consumers. Hence, global public relations tools market is expected to be an attractive investment option in the coming years.
In terms of revenue, the global public relations tools market was valued at US$ 4278.49 Mn in 2019 and is anticipated to grow at a CAGR of 9.9% over the forecast period (2020 – 2028).
The detailed research study provides qualitative and quantitative analysis of global public relations tools market. The market has been analyzed from demand as well as supply side. The demand side analysis covers market revenue across regions and further across all the major countries. The supply side analysis covers the major market players and their regional and global presence and strategies. The geographical analysis done emphasizes on each of the major countries across North America, Europe, Asia Pacific, Middle East & Africa and Latin America.
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Key Findings of the Report:
- North America accounted for the highest market share in the global public relations tools market in 2019. The higher market share can be attributed to the use of public relation tools amongst government bodies and political parties, especially in the U.S. The market participants in North America are providing public relations tools with analytics features to help the political parties gauge the opinions of the individuals, which will help them in formulating campaign strategies.
- Government and public sector is expected to show considerable growth during the forecast years in the global public relations tools market. The rising demand for online campaign management in countries like the U.S., the UK, China, India, Malaysia, etc., as a result of the growth of electronic literacy amongst individuals, which is facilitated through public relation tools, is a major reason for the higher growth of this segment in the global public relations tools market.
- Some of the players operating in the global public relations tools market are Agility PR Solutions LLC, Cision Ltd., Critical Mention, Inc., iPR Software, Inc., Iris PR Software, Isentia, Kantar Media UK Ltd., Linkfluence, Meltwater, ONALYTIC, Onclusive, Inc., Outbrain Inc., Prezly, Signal Media Ltd., Simplify360, Social Beat Digital Marketing LLP, amongst others.
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Global Public Relations Tools Market:
- By Deployment
- Cloud-Based
- On-Premise
- By Application
- Social Media and News Management
- Content Creation and Distribution
- Consumer & Audience Targeting
- Contact and Influencer Management
- PR Reporting and Analytics
- Crisis Management
- Others
- By Organization Size
- Large Enterprises
- Small and Medium Enterprises
- By Verticals
- Consumer Goods and Retail
- Government and Public Sector
- Banking, Financial Services and Insurance (BFSI)
- Healthcare
- Information Technology and Telecommunications
- Marketing and Advertising
- Media and Entertainment
- Others
- By Region
- North America
- U.S.
- Canada
- Mexico
- Rest of North America
- Europe
- France
- The UK
- Spain
- Germany
- Italy
- Nordic Countries
- Denmark
- Finland
- Iceland
- Sweden
- Norway
- Benelux Union
- Belgium
- The Netherlands
- Luxembourg
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- New Zealand
- Australia
- South Korea
- Southeast Asia
- Indonesia
- Thailand
- Malaysia
- Singapore
- Rest of Southeast Asia
- Rest of Asia Pacific
- Middle East & Africa
- Saudi Arabia
- UAE
- Egypt
- Kuwait
- South Africa
- Rest of Middle East & Africa
- Latin America
- Brazil
- Argentina
- Rest of Latin America
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