The first pregnancy testing kit which can be used in homes was introduced in 1976. Since then, pregnancy testing products are being increasingly used by women to confirm the onset of pregnancy. These tests rely on antibodies present in women to detect the levels of human chorionic gonadotropin (hCG). Testing kits make use of blood serum, urine and other body fluids to provide pregnancy results in a matter of minutes. Different types of testing kits are now available in the market. In Germany, for instance, around 15-20 types of home-based pregnancy testing kits are being sold in pharmacies and drugstores. Urine-based tests are being provided by numerous market participants due to the ease in testing urine, along with its greater accuracy. Prega News, for instance, provides the One Step Urine HCG Pregnancy Test that makes use of urine during the morning hours and provides the result in under five minutes. If pregnant, two pink lines appear in the test result window. The rise in awareness amongst women regarding the availability and higher accuracy of home-based testing kits is helping in the growth of the global pregnancy tests market.
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COVID-19 has had a positive impact on the global pregnancy tests market. Individuals are increasingly making use of pregnancy kits from the comfort of their homes since the clinics and hospitals are overburdened due to the spread of the Coronavirus. Testing kits are being provided through online platforms such as Amazon, and this makes it easier for the individuals to avail pregnant kits by ensuring social distancing. Furthermore, lockdown measures imposed by government bodies are expected to lead to higher rates of pregnancies, as observed by the UN. This, in turn, is anticipated to lead to the higher adoption of pregnancy testing kits during the pandemic.
The detailed research study provides qualitative and quantitative analysis of pregnancy tests market. The market has been analyzed from demand as well as supply side. The demand side analysis covers market revenue across regions and further across all the major countries. The supply side analysis covers the major market players and their regional and global presence and strategies. The geographical analysis done emphasizes on each of the major countries across North America, Europe, Asia Pacific, Middle East & Africa and Latin America.
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Key Findings of the Report:
- In terms of revenue, global pregnancy tests market was valued at US$ 1444.68 Mn in 2019 and is anticipated to grow at a CAGR of 13.17% over the forecast period.
- Online distribution channels are expected to show the highest growth during the forecast period. The growth of smart devices and the affordability of the internet is bringing more individuals online. Furthermore, reduced tax costs and the lesser operational costs associated with online sales enable the online platforms to provide pregnancy testing products at a discounted rate, which in turn in helping in higher sales of these products.
- North America held the highest market share in the global pregnancy tests market in 2018. This is due to the higher number of companies that are offering pregnancy testing kits, especially in the U.S., coupled with the easier availability of testing kits through online and offline distribution channels.
- Some of the players operating in the pregnancy tests market are Apollo Inc., Atlas Medical, bioMérieux SA, Biosynex, Cardinal Health, Church & Dwight Co., Inc., Cliawaived, Inc. , Confirm BioSciences, Dr. Reddy’s Laboratories Ltd, EKF Diagnostics Holdings plc, NG BIOTECH SAS, Piramal Enterprises, Prega News, Quidel Corporation, Salignostics and Swiss Precision Diagnostics GmbH, amongst others.
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Global Pregnancy Tests Market:
- By Product
- Digital Kits
- Non- Digital Test Kits
- Pregnancy Test Strips
- Pregnancy Test Cups
- Pregnancy Test Cassettes
- Pregcolor Test Card
- Others
- By Specimen Type
- Serum/Plasma
- Urine
- Saliva
- By Distribution Channel
- Online
- Offline
- Clinics and Hospitals
- Supermarket and Hypermarkets
- Pharmacies
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- Others
- By Region
- North America
- U.S.
- Canada
- Mexico
- Rest of North America
- Europe
- France
- The UK
- Spain
- Germany
- Italy
- Nordic Countries
- Denmark
- Finland
- Iceland
- Sweden
- Norway
- Benelux Union
- Belgium
- The Netherlands
- Luxembourg
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- New Zealand
- Australia
- South Korea
- Southeast Asia
- Indonesia
- Thailand
- Malaysia
- Singapore
- Rest of Southeast Asia
- Rest of Asia Pacific
- Middle East & Africa
- Saudi Arabia
- UAE
- Egypt
- Kuwait
- South Africa
- Rest of Middle East & Africa
- Latin America
- Brazil
- Argentina
- Rest of Latin America
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