In terms of revenue, the global pop-up cinema market was valued at US$ 1469.56 Mn in 2021 growing at a CAGR of 26.56% over the forecast period (2022 – 2030). According to Absolute Markets Insights report, community cinema segment is anticipated to witness significant growth rate over the forecast period (2022-2030) in the global pop-up cinema market. Community cinema is an innovative and exciting area of film exhibition. As the prices of traditional cinema tickets continues to skyrocket, community cinema has become an economical way for individuals to enjoy watching films with the same viewing quality without the expensive price tag. For instance, Tring Cinema is one of the leading community cinemas for Tring and the surrounding village which is organised by local members of the community. In the past few years, the rising ticket prices for watching movies has put off customers from visiting theatre as often as they’d prefer. This has led to the proliferation of pop-up cinema market. The global market is dominated by small scale organisations such as The Open Air Cinema, The Cornwall- based miracle theatre, and Luna Cinema.
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By offering, the product segment in the global pop-up cinema market is expected to witness highest growth rate during the forecast period. The ongoing trend of profit maximization with additional sales through complementary drink and food services has driven the growth of the product segment. As most of the pop-up cinema screening venues are outdoor, there is significant demand for complementary products such as food, snacks, and drinks.
By type of set-up, outdoor cinemas segment is projected to dominate the global market over the forecast period (2022 – 2030). Outdoor venues include park, friends and family garden cinema, beach, roof top, silent cinema, drive-in cinemas, and others. During summer seasons, open air cinemas sees huge demand in urban cosmopolitans. This factor boosts growth of the outdoor cinemas segment in the global pop-up cinema market.
Europe region dominated the global pop-up cinema market in terms of revenue in 2021. However, the North America region is anticipated to witness significant growth rate during the forecast period, which is mainly attributed to the rising development of on-demand cinema content along with the high per capita disposable income in this region. In addition, during the COVID-19 pandemic, the market players in North America region set up parking-lot screens inspired by classic American drive-in movie theatres. It included, Cinespia, San Fernando Valley Halloween Drive-In, Melrose Rooftop Theater, Rooftop Cinema Club DTLA, The Drive-Up at Santa Monica Airport, and Street Food Cinema among others. Such Pop-Up cinema initiatives are further expected to create lucrative growth opportunities for this region to witness demand.
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Competitor Insights:
The key companies profiled in the global pop-up cinema market are mentioned below:
- Adventure Cinema
- Alamo Drafthouse Rolling Roadshow
- Backyard Cinema
- Bel Aire Diner
- Blue Starlite Mini Urban Drive-In.
- Cinespia
- Cinestock
- Cineworld
- Deanza Land & Leisure Corporation
- Empire Cinemas
- KANOPOLIS DRIVE-IN.
- Lost Lands Cinema
- Monterey County Fairgrounds
- National Amusements Inc
- Odeon
- Open Air Film & Chill
- Picturehouse Cineworld
- Pop-up Screens
- Rooftop Cinema Club
- Rooftop Film Club London
- Secret Cinema
- Sneaky Experience
- Snowcat Cinema
- The Nomad Cinema
- The Village Screen
- Vue
- Other Market Participants
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Global Pop-Up Cinema Market:
By Offering
- Services
- Products
- Food
- Snacks
- Drinks
- Others
By Type of Set-up
- Indoor Cinemas
- Outdoor Cinemas
- Park
- Friends and Family Garden Cinema
- Beach
- Roof Top
- Silent Cinema
- Drive-in Cinemas
- Others
By Capacity
- 100-500
- 500-100
- More than 1000
By Pricing
- Single Admission
- General Admission
By Type of Films
- Classics
- Modern Films
- Others
By End User
- Family and Friends Private Viewings
- Corporate Hospitality
- Community Cinema
- Charity Fundraisers
- Commercial Enterprise
- Others
By Region
- North America (U.S., Canada, Mexico, Rest of North America)
- Europe (France, The UK, Spain, Germany, Italy, Nordic Countries (Denmark, Finland, Iceland, Sweden, Norway), Benelux Union (Belgium, The Netherlands, Luxembourg), Rest of Europe
- Asia Pacific (China, Japan, India, New Zealand, Australia, South Korea, Southeast Asia (Indonesia, Thailand, Malaysia, Singapore, Rest of Southeast Asia), Rest of Asia Pacific
- Middle East & Africa (Saudi Arabia, UAE, Egypt, Kuwait, South Africa, Rest of Middle East & Africa)
- Latin America (Brazil, Argentina, Rest of Latin America)
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