Personalized gift refer to gifts that carry specific details such as full name, initials and logos on them. In recent years, due to technological advancement, personalized gifts are designed and delivered in several ways. They feature unique designs, photos, and logos. Such gifts are also designed with variety of styles, colors and techniques so that they can accommodate personal preference. The availability of diverse options for personalized gifts is the biggest driver of the global personalized gifts market. Increase in the purchasing capacity of consumers due to increasing disposable income is also contributing to the market growth. Technological advancements in productions as well as facilitation of personalization are also contributing to the market growth. Other factors contributing to the market growth include changing purchasing patterns among the consumers worldwide, affluent lifestyle, rise in digitalization, influence of social media, development of innovative products, higher number of customization facilities, and higher visual appeal of personalized products.
Consumers in Europe are highly aware of the harmful impact of gifting products, which are not eco-friendly, can have on the environment. Most of the European countries have strict laws for protecting environment. Hence, Europeans are highly preferring personalized gifts made of eco-friendly materials and recycled materials. This awareness among consumers is expected to create new growth opportunities for market vendors who sell eco-friendly products, thus aiding the growth of personalized gifts market. The increasing popularity of gifting culture in many developing countries such as India is also expected to showcase significant growth opportunities for the global personalized gifts market during the forecast period. In terms of revenue, global personalized gifts market was valued at US$ 25.28 Bn in 2020 growing at a CAGR of 7% over the forecast period (2021 – 2029).
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Photo Personalized Gifts were the most Preferred Personalized Gifts in 2020
According to Absolute Markets Insights report, photo personalized gifts held the largest share in the global personalized gifts market in 2020. House decoration is a great memory for many. For events like birthdays and wedding anniversaries, pictures are always important. Many times, walls of house are decorated with family photos and pictures of fond memories kept in personalized frames. Or some times, a touch of personalization is added to wall décor. Other common photo personalized gifts are photo cards, photo calendars, and photo gifts. With Christmas being almost two months away, many companies are already offering the services of creating photo personalized gifts related to the Christmas, as per the requirements of customers.
Jewelry, along with Travel Gifts & Accessories are expected to be the fastest growing categories over the Forecast Period
According to Absolute Markets Insights report, frames & albums category held the largest share in the global personalized gifts market in 2020. However, jewelry category and travel gifts & accessories categories are estimated to gain substantial growth rate during the forecast period in the global personalized gifts market. The market for travel gifts & accessories is growing among people who enjoy travelling. Many holiday resorts offer personalized and customized travel accessories for their special and important clients. Popular personalized travel gifts include travel wallet, sunglasses case, and shoe bag amongst others.
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Birthday was the Most Popular Occasion for Personalized Gifts in 2020
According to Absolute Markets Insights report, the birthday category held the largest share in 2020 in the global personalized gifts market. Birthday started the trend for personalized gifts. Common personalized birthday gifts include personalized coffee mugs, personalized birthday cushions, personalized photo frames, and personalized mobile stands.
Teens as recipients are expected to be the fastest growing market over the Forecast Period (2021 – 2029)
According to Absolute Markets Insights report, teen’s category is estimated to be the fastest growing segment during forecast period in the global personalized gifts market. Personalized accessories for Halloween costumes are popular among teenagers. Other popular gifts for teens are handbags, and caps amongst others. The market for products targeting teenagers is growing due to increasing influence from social media and access to diverse western culture.
Online Distribution is expected to be the Fastest Growing Distribution Channel over the Forecast Period
According to Absolute Markets Insights report, online distribution channels category is estimated to be the fastest growing segment during forecast period in the global personalized gifts market. With the internet usage and smartphone ownership rapidly increasing, the growth of online personalized gifts sector is expected to jump all time high during the period. In October 2021, SmartGift, a gift-based e-commerce and data platform, entered into a partnership with Klarna. This partnership would not only allow shoppers to buy and instantly send gifts from any Klarna merchant, but to also pay for them in four interest-free payments. Now merchants will also be able to reduce costs, boost revenues and drive customer loyalty through meaningful as well as relevant customer experiences.
Presence of Large-Scale Retail kept the Market Strong in the North America Region in 2020
AMI reports that the in global personalized gifts market, North America region was the largest regional market in 2020 due to presence of key market players, strong economy, and availability of advanced methods for personalization. Other factors contributing to the market growth in this region include established e-commerce sectors and presence of large-scale retail stores.
Some of the players operating in the global personalized gifts market are 1-800-FLOWERS.COM INC., AGC LLC., Card Factory, Cimpress, Disney, Etsy Inc., Gifts.com, Hallmark Licensing LLC., IGP.com, PersonalCreations.com, prestogifts.com, Redbubble, Shutterfly Inc., and Zazzle Inc., amongst other market participants.
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Global Personalized Gifts Market:
- By Type
- Photo Personalized Gifts
- Non-Photo Personalized Gifts
- By Category
- Bed & Bath
- Clothing & Accessories
- Frames & Albums
- Home Décor
- Jewelry
- Stationery & Gift Cards
- Bar & Wine
- Kitchenware
- Outdoor & Garden
- Travel Gifts & Accessories
- Others
- By Occasion
- Anniversary
- Birthday
- Housewarming
- Festivals
- Wedding
- Corporate & Group Events
- Parties
- Others
- By Recipient
- Adult
- Teen
- Kids
- By End Users
- Individuals
- Corporate
- By Distribution Channels
- Online
- Offline
- By Region
- North America
- U.S.
- Canada
- Mexico
- Rest of North America
- Europe
- France
- The UK
- Spain
- Germany
- Italy
- Nordic Countries
- Denmark
- Finland
- Iceland
- Sweden
- Norway
- Benelux Union
- Belgium
- The Netherlands
- Luxembourg
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- New Zealand
- Australia
- South Korea
- Southeast Asia
- Indonesia
- Thailand
- Malaysia
- Singapore
- Rest of Southeast Asia
- Rest of Asia Pacific
- Middle East & Africa
- Saudi Arabia
- UAE
- Egypt
- Kuwait
- South Africa
- Rest of Middle East & Africa
- Latin America
- Brazil
- Argentina
- Rest of Latin America
- North America
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