Increasing adoption of healthcare technologies
The healthcare sector is adopting technology to enhance patient engagement. Patient engagement focuses on improving health outcomes through informed decision making for both the patients and healthcare providers. It is opposed to the conventional rigid system as it provides a platform where patients can discuss about their treatment course. Mobile technology is used for administrative and clinical applications in the healthcare sector. The widespread use of mobile devices and increasing computing power has spurred the rise of mobile health technologies. These devices and technologies are designed in such a way that it targets various aspects of healthcare such as encouraging healthy lifestyle, assistance with diagnosis and improving patient care. The user group of this technology includes doctors, nurses, administrators and patients. Thus, the implementation of technology is aiding in the growth of patient engagement services market.
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Mobile technology can be used to educate, engage and empower patients through healthcare platform by activating the role of patients play in their own health. Technological implementation is opening up new avenues for communication which in turn improves outcomes, streamlines care processes and enhances patient experience, enabling growth of patient engagement services market. Engaging patients in their own care can result in fewer readmissions, healthier lifestyle and better patient outcomes which will ultimately reduce cost. Technology offers a great potential to improve the delivery of healthcare service and productivity. Mobile applications are used inorder to access and update patient records, input results of tests as well as to monitor patients. It also provides clinical information to support doctor and other healthcare workers. One such example is assessment of chronic medical conditions with the help of mobile technologies. Chronic medical conditions are leading cause of morbidity and mortality in the United States. With the usage of mobile-based health assistance a cost effective patient centered tool that enables in disease tracking can be easily achieved, which in turn is promoting healthy lifestyle.
There are various apps designed to fit clinical needs of specific medical specialties. Radiograph viewing apps for a radiologists, BiliTool for a pediatrician, seizure trackers for a neurologists, an app to track medical events in children who are autism from a psychiatrist. Different disease specialists have experienced the useful aspects of medical technologies. The Food and Drug Administration has developed some policies for medical software to encourage the technological progress. Technologies for patient involvement includes Health IT i.e. Health information technology. It involves design, development, creation, use and maintenance of information systems for healthcare industry. The combination of evolving technology and changing government policies is influencing the quality of patient care, thus enhancing patient engagement, which is driving the growth of patient engagement services market.
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Implementation of IoT and Artificial Intelligence
The use of IoT and artificial intelligence is proving to be the most promising solutions in the toolbox. Studies suggest that 60% of healthcare organizations worldwide deployed IoT in their facilities. IoT devices collect data on vital signs such as glucose levels, heartbeat, weight and sleeping patterns. This data is transmitted to the healthcare provider allowing them to catch on early sign of change in patients’ physical condition. It benefits patients as they are involved in tracking their medical data. Artificial intelligence on the other hand analyzes the data and identifies patient with high risk of developing a particular disease and predicts their healthcare needs. Based on this information physicians can suggest patients a personalized preventive plan. It also helps in understanding the patients’ behavior pattern. This improves patients’ engagement and enables medical staff to draw a personalized treatment plan tailored to individual patients’ needs, aiding in the growth of patient engagement services market. One such example is AiCure which developed a platform that leverages AI to predict patient behavior throughout their clinical trial journey. AI powered chatbots for 24/7 communication is provided. It provides immediate service and support to patient and also offers consistent responses, pointing patient to valuable resources.
Impact of Covid-19 Pandemic on Growth Prospect of the Patient Engagement Services Market
The COVID-19 pandemic has severely impacted business proceedings, as well as the lives of individuals around the globe. Social distancing is being increasingly promoted by government bodies, and curfews are being enforced in several countries to prevent gathering. The advent of COVID-19 vaccines is slowly helping individuals to return to their normal life. Thus, the COVID-19 pandemic is creating rising opportunities for remote patient monitoring and telehealth. The implementation of technology is in turn aiding in the overall management of patient records in much more easy and accurate format. Major market participants in the global patient engagement services market are introducing COVID-19 based features in the existing solutions/services. Thus these factors are contributing for the market growth in the current pandemic scenario.
Patient Engagement Services Market
By Delivery mode
- Home Health
- Financial Health
By End User
- North America
- Rest of North America
- The UK
- Nordic Countries
- Benelux Union
- Rest of Europe
- Asia Pacific
- New Zealand
- South Korea
- Southeast Asia
- Rest of Asia Pacific
- Middle East and Africa
- Saudi Arabia
- South Africa
- Rest of Middle East & Africa
- Latin America
- Rest of Latin America
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