The incorporation of artificial intelligence (AI) in medical reference applications will enable higher penetration of these apps amongst individuals and businesses. This progress is attributed to the fact that AI has the potential to suggest possible diseases based on the symptoms. Data analytics for various diseases can be conducted using artificial intelligence technology. The growth of AR/VR technology in medical reference applications is expected to further allow doctors and medical students to gain solid insights regarding various processes inside a human body, and thus enhance their understanding. AR technology can also help in carrying out medical simulations, which will prove highly beneficial to medical students. The medical reference application providers can also tie up with public hospitals and clinics, especially in developing countries like India, China, South Africa, etc., which will further strengthen their revenue in these countries, thereby driving the demand of global medical reference apps market.
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The COVID-19 pandemic has impacted the operations of businesses around the globe. Pandemic has considerably increased the burden on the global healthcare and pharmaceutical market. Healthcare professionals had to spend increased hours in hospitals and clinics due to the prevalence of COVID-19 infections in countries such as the U.S., China, Italy, India and Brazil, amongst others. Although, with the usage of medical reference apps, healthcare professionals are able to provide assistance remotely. Thus, the pandemic is expected to have a positive impact on the global medical reference apps market in the coming years.
The detailed research study provides qualitative and quantitative analysis of medical reference apps market. The market has been analyzed from demand as well as supply side. The demand side analysis covers market revenue across regions and further across all the major countries. The supply side analysis covers the major market players and their regional and global presence and strategies. The geographical analysis done emphasizes on each of the major countries across North America, Europe, Asia Pacific, Middle East & Africa and Latin America.
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Key Findings of the Report:
- The global medical reference apps market was valued at US$ 564.79 MN in 2020 and is anticipated to reach US$ 3911.01 Mn by 2029 growing at a CAGR of 24.03% over the forecast period (2021 – 2029). Increasing demand for updated medical references amongst medical practitioners coupled with the use of medical calculators in the healthcare industry is expected to drive the growth of the global medical reference apps market in the coming years.
- By offerings, software segment accounted for the highest market share in 2020.
- On-Premise deployment mode registered the highest market share in 2020, in the global medical reference apps market.
- In terms of revenue, yearly pricing model contributed for the highest market share in 2020.
- iOS operating system accounted for a prominent market share in 2020.
- Desktop-based access device accounted for the largest market share in terms of revenue in 2020.
- Drug and disease related information, contributed for a prominent share under application category in the year 2020.
- By region, North America accounted for the highest share in the global medical reference apps market in 2020. The presence of a large number of medical reference apps providers in the U.S., coupled with the growing number of medical research in North America is a major reason for the greater growth of North America in the global medical reference apps market. However, the APAC region is expected to show the highest growth during the forecast years in the global medical reference apps market.
- Some of the players operating in the global medical reference apps market are Docphin, Doximity, Inc., EBSCO Industries, Inc (DynaMed), Epocrates, Inc., Kareo, Inc., MDCalc., Medscape, PEPID, LLC, QxMD, Skyscape., Unbound Medicine, Inc., VisualDx, Wolters Kluwer N.V. and/or its subsidiaries, amongst others.
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Global Medical Reference Apps Market:
- By Offering
- Software
-
- Standalone
- Customized and Integrated
-
- Services
-
- Training and Support Services
- Deployment and Integration Services
- Others
-
- Software
- By Deployment
- Cloud Based
- On Premise
- By Pricing Model
- Yearly
- Monthly
- By Operating System
- Android
- IOS
- Others
- By Access Device
- Laptop
- Desktop
- Smartphone
- Others
- By Application
- Drug and Disease Information
- Labs and Diagnostic Information
- Medical Conditions Diagnosis and Treatment
- Medical News
- Suggest Appropriate Scans
- Articles and Educational Materials
- Alternative Medicine
-
- Branded
- Generic
- OTC
-
- Medical Calculators
- Infectious Diseases and Chronic conditions such as AIDS/HIV
- Internal Medicine
- Others
- By Usage
- Individuals
- Small and Medium Enterprises
- Large Enterprises
- By End User
- Hospitals
- Physicians and Doctors
- Therapist
- Nurses
- Surgeon
- Medical Students
- Others
- By Region
- North America
-
- U.S.
- Canada
- Mexico
- Rest of North America
-
- Europe
-
- France
- The UK
- Spain
- Germany
- Italy
- Nordic Countries
- Denmark
- Finland
- Iceland
- Sweden
- Norway
- Benelux Union
- Belgium
- The Netherlands
- Luxembourg
- Rest of Europe
-
- Asia Pacific
-
- China
- Japan
- India
- New Zealand
- Australia
- South Korea
- Southeast Asia
- Indonesia
- Thailand
- Malaysia
- Singapore
- Rest of Southeast Asia
- Rest of Asia Pacific
-
- Middle East & Africa
-
- Saudi Arabia
- UAE
- Egypt
- Kuwait
- South Africa
- Rest of Middle East & Africa
-
- Latin America
-
- Brazil
- Argentina
- Rest of Latin America
-
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